What Is "Bad Data"?


Data can be a powerful tool when it comes to guiding decision-making and tactical strategies. However, not all data should be trusted. Learn why.

  2 Min Read + 10 Min Video

Bad data is like a virus. It can spread through organisations and compromise the ability to remain competitive.

But what is bad data? It is any piece of information collected or created by an organisation that is inaccurate, wrongly stored, no longer relevant, duplicated, contain mistakes or unethical. Sounds familiar? If so, it is time to learn more about what you can do about it.

The truth is that if the data can’t be trusted, the organisation won’t derive valuable insights from it. In fact, bad data can endanger the whole organisation with a variety of negative consequences.

More importantly, lack of trust in the data has been appointed as one of the major obstacles to organisations on their data-driven journey. The reality is that organisations often struggle to use data strategically in the absence of an effective data governance framework.

Ensuring data quality across the organisation is crucial to create confidence that the data used is accurate, relevant and update. In order to achieve that, it is important to promote awareness about the damage of bad data across organisations.

To learn more, watch the video below on “How to Tell Good Data from Bad Data” presented by business consultant Marcus Buckingham. 

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